Nomination Deadline Extended to 21st June 2024

Corporate Publications

This award honours the corporate publication for both print and digitally published material produced on behalf of the company. The same to be targeted to both internal and external audience and should have achieved specific PR objectives.

₹ 15000
IT & Technology

This award is to acknowledge the innovative use of technology. It could be product launch, resolving technological issue or upgradation etc. The activity could be consumer campaign or B2B campaign specialised in information and technology sector.

₹ 15000
Ecommerce

This award honors recognises the campaign executed using PR. The end objective could be creating more p0roduct or service awareness or even business profitability.

₹ 15000
BFSI Services & Fintech

This award honors achievements for the most outstanding ongoing campaign / project within the BFSI Sector and Fintech industry.

₹ 15000
Sports / Gaming & Esports

This award recognises best use of PR in promoting sporting activity/event or brand (LIVE) , Gaming / Esports and has increased the brand awareness/brand building exercise.

₹ 15000
Examples:
Public Sector

This category recognises the best use of PR by a public sector organisation or departments and PR firm associated with them. The campaign could be based on health (COVID), crime etc...

₹ 15000
Environmental

This award recognises a campaign or ongoing project that integrates environmental responsibility to promote or enhance the company’s image or the company's products/services.

₹ 15000
CSR Activity (National / Regional)

This award is to acknowledge a campaign or any ongoing project. It is open to any company that uses CSR to promote brand image / awareness.

₹ 15000
Healthcare (Prescription Based)

This award recognises the ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company in relation to ethical (prescription only) medicine. Campaigns can be aimed at generating awareness to the target audience to doctors, consumers and other stakeholders etc...

₹ 15000
Automotive & Transportation

This award recognises work of PR in the automotive and transport sector, including car manufacturers, OEM, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.

₹ 15000
Corporate Branding

This award honours the use of PR related to corporate branding, including the launch of a new company, rebranding and repositioning initiatives, communicate with investors, Stakeholders, reputation management etc...

₹ 15000
 Arts, Media & Entertainment

This award honors achievements in the arts, music and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers. Submission of Entries for excellence in promoting individual celebrities are also welcome.

₹ 15000
Cause-Related - Public Awareness

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change (relevant to the public).

₹ 15000
Health & Wellness

This award recognises an event that promotes health and overall wellness, that increases brand awareness and customer engagement.

₹ 15000
Consumer Products (FMCG)

This award honors achievements for the most outstanding ongoing campaign / project within the Consumer Product Group.

₹ 15000
Food Tech & Beverages

This award honors achievements for the most outstanding ongoing campaign / project within the Food Tech & Beverages Sector.

₹ 15000
Travel & Leisure

This award honors achievements for the most outstanding ongoing campaign / project within the Travel & Leisure Sector.

₹ 15000
Real Estate

This award honors achievements for the most outstanding ongoing campaign / project within the Real Estate Sector.

₹ 15000
Education

This award honors achievements for the most outstanding ongoing campaign / project within the Education Sector.

₹ 15000
Skincare & Beauty

his award recognises an event that promotes Skincare & Beauty that increases brand awareness and customer engagement.

₹ 15000
PR Event

This award seeks an effective brand event strategy that builds brand/product reputation, awareness and value. (Product launch, Roadshow etc..

₹ 15000
Internal Communications

Recognising the strategic communication or a significant project that has engaged internal stakeholders, such as communication of a management change, restructuring or other issue / problem related to internal communication or employee engagement.

₹ 15000
Best Use of Content

Recognising excellence in brands user experience strategies and execution, along with design of every type. So whether it's a brilliant new website design, an intuitive mobile site, this is the category to enter. the most effective and innovative use of content telling the brand’s story, the strategy and method used and executed across multiple channels.

₹ 15000
Best Use of Analytics

Recognising excellence in the campaign, project, or program by using data or insights thru research and evaluation in measuring goals and ROI.

₹ 15000
Best Use of Video

Recognising excellence in use of Video, whether for advertising campaigns, social or other digital marketing initiatives for Consumer Brands, Media Brands etc..

₹ 15000
Examples:
Best Use of VR/AR

Recognising PR campaigns that use entertaining and engaging content in the form of a competition or other interactive media forms (Games)

₹ 15000
Multichannel Marketing - Three Channels or more

Recognising the integrated marketing campaign which makes best use of every channel available. Open only to PR led campaigns and demonstrates the creativity, innovation, impact and ROI.

₹ 15000
Experiential PR

This award is to the campaign with successful PR/communication strategies intended to recognise excellence in branded events and experiences that took place on digital space or onground. Whether it is festivals, a one-off branded event, major exhibition, ongoing experiential activity, Consumer Brands or Media Brands this is the award for it.

₹ 15000
Influencer Marketing Campaign

By choosing the best influencers for your industry or target audience, you can drive traffic to your site and increase customer exposure to your products and services.This award is to recognise the best Influencer marketing PR campaign

₹ 15000
Brand Development (Product & Services)

This award honours achievements in the ongoing development, repositioning,re-launch of an established consumer brand (product & Services) using PR.

₹ 15000
Promotional Activity

Recognising the most effective and innovative PR/communication strategies, promotional event whether it is a standalone event or integrated into to a broader campaign.

₹ 15000
Best Use of Digital

Recognising campaign in creating omnichannel digital content across multiple digital platforms and devices that drives meaningful consumer engagement and brand awareness.

₹ 15000
Best Use of Social Media

Recognising the use of social media to enhance the PR campaign and build successful brands. The campaign could be carried out in one or more social platforms

₹ 15000
Crisis Management  

Recognising the most effective crisis communications demonstrating the strategy or the impact that has happened and the solution used or implemented to address the same .

₹ 15000
Reputation and Issues Management

Recognising the most effective and strategic communication related to an issue or reputation management work.

₹ 15000
Content Marketing

Recognising the most effective use of content ie the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.

₹ 15000
Best Use of Media Relations

Recognising a PR campaign that used earn/and/or paid media effectively to roll out campaign message. Campaign must be across multiple platforms

₹ 15000
IPO Launch

This award recognises the consistent communications of a brand using various channels of communications and sources to ensure the best result during the IPO launch

₹ 15000
Best use of PR by a Brand (National / Regional)

This awards honors the PR work by a brand (National / Regional) which has played a very important and critical role in messaging, strategy and brand positioning.

₹ 15000
FPO Launch

This award recognises the consistent communications of a brand using various channels of communications and sources to ensure the best result during the follow-on public offering (FPO) - Issuance of shares to investors by a company listed on a stock exchange

₹ 15000
PR Tech Platform

Creating a PR technology platform 2.0. With an aim to automate the part of PR, which is sponsored content, the PR tech platform helps advertising agencies & brands to choose the publications where they would like to get their releases out & track the complete cycle from content creation to approval through the platform. It generates an auto report based on the links published & engagement received on various publications platforms.

₹ 15000
Employee Advocacy Program

Recognizing excellence in Employee Advocacy Programs, this award celebrates initiatives that empower employees to champion their organization's brand and values, driving positive engagement and amplifying corporate messaging.

₹ 15000
Data Privacy & Security Campaign

Honoring initiatives that effectively raise awareness, promote best practices, and empower stakeholders to safeguard sensitive information in the digital age. Entrants demonstrate exceptional creativity, strategic messaging, and measurable impact in addressing the critical importance of protecting personal data and ensuring cybersecurity resilience.

₹ 15000
Influencer Relationship Management

This award celebrates innovative strategies and impactful collaborations between brands and influencers, showcasing outstanding achievements that achieved for the Brand

₹ 15000
Emerging Technology Integration

This award celebrates innovative approaches that leverage cutting-edge tools to effectively engage audiences and drive impactful messaging."

₹ 15000
Diversity & Inclusion Campaign

This award celebrates initiatives that drive positive change within organizations, promoting equity, representation, and inclusivity in the workplace and beyond."

₹ 15000
Surrogate Communication of the Year

Recognizes exemplary achievements in conveying messages on behalf of others, demonstrating outstanding strategic communication skills and an ability to effectively represent diverse voices. This prestigious accolade celebrates innovative approaches to fostering understanding and engagement through surrogate communication channels.

₹ 15000
Small Budget Campaign (ranging INR 15.00 Lacs to 25 Lacs )

"Recognizing excellence in strategic communication on a limited budget, this award honors campaigns that creatively leverage resources to achieve impactful results, demonstrating ingenuity, innovation, and measurable success."

₹ 15000
Internal Communication Campaign

"Recognizing excellence in internal communication campaigns that effectively engage employees, foster collaboration, and align with organizational objectives, this award celebrates innovation and creativity in corporate communication strategies."

₹ 15000
Regional Communication Campaign

"Recognizing excellence in regional communication campaigns targeting Tier 2 and Tier 3 cities, this award celebrates innovative strategies that effectively engage diverse audiences, drive impactful messaging, and foster meaningful connections within local communities."

₹ 15000
Best Celebrity PR/ PR for Individual Image Perception

"Recognizing excellence in shaping celebrity personas and individual image perception through strategic PR and corporate communication initiatives, this award celebrates the innovative and impactful strategies that elevate public figures and foster positive public perception."

₹ 15000
Best Multilingual Campaign

₹ 15000
Thought Leadership Campaign

Recognizing outstanding thought leadership initiatives in PR and corporate communications that drive innovation, engagement, and strategic impact, setting a new standard for industry excellence. This award celebrates campaigns that demonstrate exceptional creativity, effectiveness, and influence in shaping discourse and perceptions within their respective sectors.

₹ 15000
Most Innovative Use of AI in PR

This award celebrates innovative approaches that leverage artificial intelligence to enhance brand reputation, engage audiences, and drive impactful storytelling.

₹ 15000
Emerging Technology Integration

This award celebrates innovative approaches that leverage cutting-edge tools to effectively engage audiences and drive impactful messaging."

₹ 15000
Best Working Culture of the Year (Organisation)

Recognises the agency that demonstrates a employee friendly and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit new talent, upgrade employee skill sets and all this turning into a overall growth of the business.

₹ 0
Adgully Young Guns of the Year - (PR Professional)

This category is free to enter and is aimed at seeking out the best young talent in the Industry who stands out among his or her peers, willingness to extend their range of skills. Open to PR professionals who are 27 years of age or younger as of 1st Jan 2024.

₹ 0
PR Agency Head of the Year

Recognises and awards for outstanding professional achievement by an individual who lead & heads the full operational responsibility.

₹ 0
Specialist Consultancy/Firm of the Year

This category is open to all PR consultancy and/or specialist division within the business focusing on market segment, a specific sector or PR discipline, such as healthcare, crisis communications, public affairs, integrated marketing communications, media training.

₹ 0
PR Agency of the Year

It is open to any PR consultancy / Firm in India. The entry would also be judged who not only have demonstrated commendable growth in its operations, but also its reputation with clients and innovative approaches that drives the performance. The firm would be classified further into 3 Sub Category Small (10 to 30 employees) Medium (31 to 50 employees) and Large (50 plus employee)

₹ 0
Emerging PR Agency of the year

This category is open to entries from PR agencies who have been in the industry for less than 7 years

₹ 0
Corporate Communication Person of the Year

Recognises and awards for outstanding professional achievement by an individual who lead & heads the full operational responsibility in the corporate communication role in an organisation.(Agency / Corporate / Non Profit organisation)

₹ 0
Marketing Communications Professional of the year

Recognize the outstanding and excellent performance made by Mar Comm professional towards the corporate and the industry as a whole

₹ 0

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